Major retailers in Zimbabwe are struggling. OK Zimbabwe is in distress. Choppies is out. Others are scaling back. But one store—Food Lover’s Greendale—is not just surviving. It’s booming. So much so that the sore, is expanding into a much bigger location while others are donwscaling.I partnered with Injecta Analytics to uncover the hidden data behind this growth.
It was gratifying to read this article on Food Lover's Greendale. I got the feeling you get when either your child or a close relative does something good and gets praises, because you know the person for sure deserves those praises.
I am a nutritionist/dietitian, worked in Zimbabwe Ministry of Health (MOH) for 20 years. I am currently finishing my doctorate in health administration in the USA. When I retired from the MOH I went full time farming. By some chance one year I decided to grow eggplants and started supplying three supermarkets including Food Lover's Greendale. I ended up supplying all the eggplants I harvested to Food Lover's Greendale.
They showed appreciation of the quality eggplants I produced. All the staff, on the receiving end and those selling the eggplants in the store, including the customers appreciated the love with which I grew the nutritious purple vegetable. They made me feel like I could spend all my life growing eggplants and more for them.
It is heartening to know that whatever that culture and atmosphere I felt, as a farmer and produce supplier, more than 10 years ago, has continued.
Accolades to all who contribute to that welcoming atmosphere to the suppliers and the customers. Keep it up!!
Thank you for the comment, especially since it comes from firsthand experience. You are the people who help maintain the standards with the quality you were producing!
We need more people like you and also more businesses that appreciate the quality.
Thanks for reading and taking the time to comment!
It is rather unfortunate that the creditworthiness of potential customers in an extremely informal market is particularly difficult to determine and even enforce, however, it is not impossible. To them who dare take the plunge, the potential rewards are massive!
It was gratifying to read this article on Food Lover's Greendale. I got the feeling you get when either your child or a close relative does something good and gets praises, because you know the person for sure deserves those praises.
I am a nutritionist/dietitian, worked in Zimbabwe Ministry of Health (MOH) for 20 years. I am currently finishing my doctorate in health administration in the USA. When I retired from the MOH I went full time farming. By some chance one year I decided to grow eggplants and started supplying three supermarkets including Food Lover's Greendale. I ended up supplying all the eggplants I harvested to Food Lover's Greendale.
They showed appreciation of the quality eggplants I produced. All the staff, on the receiving end and those selling the eggplants in the store, including the customers appreciated the love with which I grew the nutritious purple vegetable. They made me feel like I could spend all my life growing eggplants and more for them.
It is heartening to know that whatever that culture and atmosphere I felt, as a farmer and produce supplier, more than 10 years ago, has continued.
Accolades to all who contribute to that welcoming atmosphere to the suppliers and the customers. Keep it up!!
Judith Mutamba.
Hi Judith,
Thank you for the comment, especially since it comes from firsthand experience. You are the people who help maintain the standards with the quality you were producing!
We need more people like you and also more businesses that appreciate the quality.
Thanks for reading and taking the time to comment!
That last point about offering credit just might explain why TV Sales is still making sales.
Credit is very valuable as a selling point especially in Zim where it is hard to get.
It is rather unfortunate that the creditworthiness of potential customers in an extremely informal market is particularly difficult to determine and even enforce, however, it is not impossible. To them who dare take the plunge, the potential rewards are massive!
I been waiting for this thank you.
My pleasure! Thanks for reading!